Building Your Buyer Avatar – Part 3

You did it…Welcome to the third and final round of Building Your Buyer Avatar!

If you have been following along in your workbook…congratulations you have reached the home stretch!

To get on the same page, download your FREE workbook here.

Let’s start today with an exercise…

First, think about your product or service…what do you offer? Who are your competitors? What makes you stand out from the competition?

Next, think about your ideal customer…what do they want out of life? What do they desire more than anything? What is a problem that they may be experiencing?

And finally…put it all together and think about how you can come to the rescue. What do you offer and how can you make your ideal customer’s life easier.

For example:

My ideal client is sick and tired of waking up to go to a less than fulfilling job where she puts in way too many hours and doesn’t feel appreciated.                         Meanwhile, she has two beautiful children at home who are growing up so fast but she never gets to see them because she is stuck in her horrible job.

I can help inspire her to take action and get to a place in her life where she is fulfilled and happy.                                                                                                                             I can provide her the tools that she needs to build her own business, fire her boss, live her dream life, and spend more time with her beautiful kids.

So there you go…

Once you have gone through all of these steps, you are well on your way to creating your ideal customer’s Buyer Avatar!

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