Today we’ll get into the Lifestyle part of your ideal customer/client. Yes, we’re going to be talking about stuff they like to do. What makes them happy? How do they do in their spare time and where do they hang out?
If you’ve been following along in the “Your Target Audience” workbook, you will already have an idea of what I am talking about.
The lifestyle section is where we start to give your buyer avatar some real personality…some swag, if you prefer.
Close your eyes and really start to visualize your ideal customer…
What are they doing right at this very moment? What are they wearing and where are they going? What kind of house do you see them in and what type of car do you see parked in that garage of theirs? Are they shopping online? What are they looking for and where are they trying to find it?
Once again, don’t be alarmed if that ideal person you see starts to take on your likeness. This is a common thing.
It may all seem pretty crazy to think about these things in marketing but trust me, it will all make sense to you later, I promise.
The more research and details you put into building your buyer avatar, the easier it will be for you to reach out to them, find their pain points, and help them fix it.
Speaking of Pain Points…in Part 3 of this Buyer Avatar series…I will cover how you will swoop in and rescue your ideal client from their own personal disaster.
After tomorrow, this FREE training will be gone and I’d hate to see you miss out…