Here is the dilemma…
You have been dying to share some great news and you have spent hours developing your content. Taking photos, editing images, creating great copy…
You finally have everything put together perfectly and…
You post it!
(Insert your favorite celebration dance here!)
After what seems like hours (but it’s actually been just minutes), you get nothing but silence…no page likes, no shares, and no comments.
What in the world is going on?
Is anybody out there? Can anyone hear me?
The truth is that your message is not reaching anyone because you haven’t truly decided who you are trying to speak to.
A huge problem in marketing, especially online, is that you haven’t yet determined who your target audience is. Just as if you are having a one-on-one conversation, you need to craft your message for exactly who you are talking to.
We are all guilty about getting so excited about our products or services that we want to shout it from the rooftops. We want to believe that what we have will benefit the entire world. But unfortunately, that isn’t the case. You need to take some time to sit down and do a little research on finding your target audience.
Think about the person or people that you want to attract and start creating profiles or avatars for them. Give them names, ages, genders, shopping behaviors, personalities… Find out what they like to read, where they shop, where they hang out online. (Look for details on my FREE Training on this coming soon). Really dig in and think about what they’re having trouble with and exactly how you can help them make their life easier.
You know what the funny thing is?
The more you attract your target audience, the more you’ll start to attract everyone else, too.
That is the magic of word of mouth and most of all, the power of social media with liking, sharing, and following! The more your messages speak to and get love from your target audience, the more they will begin engaging with your brand. The more they engage, the more your messages start showing up in not only their feeds but also in the feeds of everyone they know too! Powerful right?
So don’t waste anymore time. Get intentional and figure out who your target audience is immediately!
On Monday I’ll really dive into the specifics of building those buyer avatars so make sure to visit again.
Plus, I’ll be giving you exclusive access to:
Download your FREE copy of my “Find Your Target Audience” Cheat Sheet that you can use to create your avatars easily.
Stay tuned…If you’re interested in learning more about how to find your audience with a FREE online tool.